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growth

growth

The chicken-and-egg problem is optional

Sep 5, 2026

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3 min read

The chicken-and-egg problem is optional

The marketplace founders who launch fastest all skip the hard part and they build the transaction layer under an audience that's already trading.

Rasmus Sorensen
Rasmus Sorensen

growth

I sell marketplace apps now. I'll still talk most of you out of one.

Aug 18, 2026

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3 min read

I sell marketplace apps now. I'll still talk most of you out of one.

The 30-second test that tells you whether a mobile app grows your marketplace or just burns a few thousand dollars.

Rasmus Sorensen
Rasmus Sorensen

growth

Nobody brags about their B2B marketplace. They just make money.

Aug 2, 2026

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3 min read

Nobody brags about their B2B marketplace. They just make money.

Why B2B marketplaces quietly outperform consumer ones - and what B2B founders actually ask for, ranked from the requests that land in my inbox.

Rasmus Sorensen
Rasmus Sorensen

The Marketplace Guy

A weekly memo on building online marketplaces - with real data from the platform underneath them.

© 2026 The Marketplace Guy.
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